
Started on the phones as an agent in 1996. Has run programs totaling more than 10,000 agents, scaled one operation to 2,200 and partnered in three contact center exits.
Company
We ran contact centers before we built software, and legacy tech held us back the whole time.
The request
Can you connect a customer's live chat to their text messages?
A client's VP of Marketing
Live chat Tue 2:14 PM
Is my order shipping this week?
Text message Thu 9:03 AM
Still waiting to hear about my order.
Same customer. Two channels. No shared history.
We couldn't, not without custom programming or add-on software. Those add-ons exist because the platforms never solved it.
The problem
Companies keep spending more on CX, and customer satisfaction has barely moved in a decade.
Source: American Customer Satisfaction Index, Q1 2026
What we built
It's hard to build, but it's necessary even for a single company, because every department talks to the same customers.
Built by an operator
Founder Eric Kades scaled a contact center to 2,200 agents and has managed more than 10,000.
Started as an agent, learning the floor from the seat up.
Scaled a contact center he partnered in to 2,200 agents.
Ran programs totaling more than 10,000 agents.
Partnered in three contact center exits.
Every department, channel and agent, live or AI, on one conversation record.
The people

Started on the phones as an agent in 1996. Has run programs totaling more than 10,000 agents, scaled one operation to 2,200 and partnered in three contact center exits.

Held leadership roles at Andela and WorkPayAfrica. Built the AI tool that helped Kenyans read the 2024 Finance Bill, and speaks across Africa's tech circuit.

Founder and CEO of Dealyard, an Inc. 5000 retailer. Founder of MaterialNet, which sold to Perfect Commerce, and a former portfolio manager at Concord International Investments.

Chief Product and Technology Officer at Sonera, the company behind DNC.com and Pure CallerID. Founded Connect First and led it for 15 years as CEO and chief architect of its cloud contact center platform, which RingCentral acquired in 2019. Eric was his first client.
What we believe
Channels will keep changing. AI vendors will keep arriving and leaving. What holds its value is the record of what was said to your customers, and who said it.
Talk to us
Send a month of traffic and we will price it against your current contract. Or bring one campaign and we will build it on the call.
Up to 5,000 conversations a month free. No credit card required.
Partners
Most of our clients came to us on a recommendation, and they stay because the numbers hold up.
Audited, compliant and recognized. Every client's data is segmented and runs in its own separate instance.