Company

Operators first. Builders because we had to be.

We ran contact centers before we built software, and legacy tech held us back the whole time.

The request

Can you connect a customer's live chat to their text messages?

A client's VP of Marketing

Live chat Tue 2:14 PM

Is my order shipping this week?

×

Text message Thu 9:03 AM

Still waiting to hear about my order.

Same customer. Two channels. No shared history.

We couldn't, not without custom programming or add-on software. Those add-ons exist because the platforms never solved it.

The problem

That's the industry in one request.

Companies keep spending more on CX, and customer satisfaction has barely moved in a decade.

76.7US customer satisfaction out of 100, the same as it was in 2013
2017the last time it materially improved

Source: American Customer Satisfaction Index, Q1 2026

What we built

Many clients. Many channels. One platform.

It's hard to build, but it's necessary even for a single company, because every department talks to the same customers.

Every departmentEvery channelEvery agent, live or AI
Shared by allOne conversation record

Built by an operator

The platform he wished he could have bought.

Founder Eric Kades scaled a contact center to 2,200 agents and has managed more than 10,000.

  1. 1996

    On the phones

    Started as an agent, learning the floor from the seat up.

  2. 2,200

    Agents in one operation

    Scaled a contact center he partnered in to 2,200 agents.

  3. 10,000+

    Agents managed

    Ran programs totaling more than 10,000 agents.

  4. 3

    Exits

    Partnered in three contact center exits.

  5. Palera

    One record

    Every department, channel and agent, live or AI, on one conversation record.

The people

We've sat in your agents' seats and run your floor.

EKEric Kades
Founder and CEOEric KadesLinkedIn

Started on the phones as an agent in 1996. Has run programs totaling more than 10,000 agents, scaled one operation to 2,200 and partnered in three contact center exits.

KNKelvin Ndemo
Co-Founder and Senior VP of TechnologyKelvin NdemoLinkedIn

Held leadership roles at Andela and WorkPayAfrica. Built the AI tool that helped Kenyans read the 2024 Finance Bill, and speaks across Africa's tech circuit.

RHRob Heller
Co-Founder, CFO and COORob HellerLinkedIn

Founder and CEO of Dealyard, an Inc. 5000 retailer. Founder of MaterialNet, which sold to Perfect Commerce, and a former portfolio manager at Concord International Investments.

GMGeoff Mina
Advisory BoardGeoff MinaLinkedIn

Chief Product and Technology Officer at Sonera, the company behind DNC.com and Pure CallerID. Founded Connect First and led it for 15 years as CEO and chief architect of its cloud contact center platform, which RingCentral acquired in 2019. Eric was his first client.

What we believe

The record outlives the seat, the channel, the vendor and the model.

Channels will keep changing. AI vendors will keep arriving and leaving. What holds its value is the record of what was said to your customers, and who said it.

  • Priced per conversation, not per seatYou pay for the work that gets done, and seats are free.
  • Your record stays yoursThe history lives on your side of the line and is portable the day you ask.
  • Any AI, including someone else'sBring your own models or any vendor's. If a platform only works when you stay, it was never really yours.

Talk to us

Bring us your volume.

Send a month of traffic and we will price it against your current contract. Or bring one campaign and we will build it on the call.

Up to 5,000 conversations a month free. No credit card required.

Partners

Most of our clients came to us on a recommendation, and they stay because the numbers hold up.

Security and compliance

Audited, compliant and recognized. Every client's data is segmented and runs in its own separate instance.